TipiLeaks: Confessions of a Copywriter

It’s a little overdue (sorry about that) but part two of my TipiLeaks series is finally ready!

It takes the shape of an audio interview with a copywriter and can be listened to via this link.

Put simply, a copywriter is the person who writes the promotions for betting services (and indeed anything else that requires advertising copy) and so hopefully this is a really interesting chat in which you get a bit of insight that you wouldn’t do normally…

After all, most copywriters don’t even write under their own name, let alone explain things like why some sales letters are longer than the entire works of Shakespeare!

Anyway, enjoy, and if you have any questions after listening then let me know by emailing clients@thebetchat.com.

If there are enough of them, I’ll do a follow up Q&A chat with my copywriter friend.

How to bet less than the minimum stake on Betfair

We’ve put together a short video to explain how to bet below the minimum stake on Betfair Exchange.

Just click the video below to get stuck in.

Using this trick you can bet as little as 1p but in our video example we’ve chosen £1 to demonstrate it.

How to place your minimum stake on Betfair:

  1. Choose the Betfair exchange market and race/match you want to bet on.
  2. Click the blue back box.
  3. Enter a stake of £2 but instead of betting at the available odds, you bet at much bigger odds which won’t be matched. For example, if the matched odds are 9.4, you would enter 100.
  4. Click place bets.
  5. Increasing the odds means the bet hasn’t been matched, meaning it hasn’t been successfully placed.
  6. You can now increase your stake. To do this, you should increase your stake by the amount you actually want to bet. For this example, we would change £2 in our stake box to £3.
  7. Click place bets.
  8. This now gives us two separate bets, neither of which have been matched or fully placed.
  9. Now cancel the £2 bet. This leaves us with just a £1 bet.
  10. Change the odds to the currently available odds. For this example, we would change our odds of 100 back to the matched odds of 9.4.
  11. We now have a £1 stake at the available odds of 9.4.
  12. Click place bets.

This is a quick and easy trick that lets you place below the minimum stake on Betfair exchange. It proves very useful when testing out systems or betting on big odds selections.

What is Best Odds Guaranteed?

Best Odds Guaranteed ensures you get the best price out of the one you take and the starting price on horse racing and greyhound racing.

It’s probably the best bookmaker concession out there and can make a huge difference to your profits.

Here’s a simple example and one that happens every single day:

NON-BOG BookieBOG Bookie

List of Best Odds Guaranteed Bookmakers

Below is a comprehensive list of all bookmakers offering best odds guaranteed on horse racing.

This list will be updated to include all new additions as they occur.

Best Odds Guaranteed Bookmaker Timings

Different online bookmakers offer best odds guaranteed at different times. Some offer best odds guarantee the day or night before racing. 

Other bookies do not offer BOG until the day of the race, and then it can be from 7am, 9am, 10am, or midday.

This section will guide you to the online bookmaker that offers best odds guaranteed to suit the time of day that you like to place your bets.

Day/Night BeforeBefore 9amAfter 9am
BoylesportsBetfred (8am onwards)Bet Victor
SportingbetBetfair (8am onwards)GentingBet (12pm)
Bwin (8am onwards)Mansionbet (10am)
Quinnbet (8.30am)SportNation (Selected meetings)
Grosvenor SportRedZone Sports (Selected meetings)
Paddy Power (8am onwards)Marathonbet (Selected meetings)
Unibet (8am onwards)Leo Vegas (Selected races)
William Hill (10am)

Best Odds Guaranteed on Multiples

If you like betting multiples on horse racing, it is important to note that some bookmakers do not include BOG on some bets including multiples and perms. 

Some bookmakers say they do not apply BEST ODDS GUARANTEED to Lucky15,31 & 63’s but it may be that double’s and trebles are okay.

This makes choosing your bookmaker even more important, as you will see from the HUGE difference BOG can make on multiples.

If we take a winning treble from horse racing on Thursday 21/06/18, using a BOG bookie and a non-BOG bookie, you can see the three bigger prices from the BOG bookie in the right-hand column.

HorseNon BOG BookieBOG Bookie% Better

We have used an extreme best odds guarantee example above, but it shows just how quickly things can mount up if you have taken three horses all of which drift from the price you take to a bigger SP.

The main point is that you can see that all three have returned a bigger price than that taken, but when combined, add up to a return 4x bigger than if betting with a bookmaker that doesn’t apply BOG to Multiple bets.

Best Odds Guaranteed Lucky 15

The same principle applies above when betting on a lucky15 and applying best odds guaranteed.

At the time of writing, the bookmakers below DO NOT STATE that lucky15, 31 & 63 bets and other multiples are excluded from BOG promotions.

BookmakerBOG on MultiplesHorsesGreyhounds
Betfair Sportsbook
Paddy Power
William Hill

Greyhound Racing List

Whilst best Odds Guaranteed began for horse racing and can be more beneficial with the volatility of odds it has extended, in some cases, to greyhound racing too.

Bookmakers Offering Best Odds Guaranteed on Greyhound Racing

  • bet365
  • Paddy Power
  • Betfair
  • Coral
  • William Hill
  • Ladbrokes
  • Betfred

International Racing

Best Odds guaranteed is generally offered on UK and Irish racing as standard but doesn’t often extend beyond that.

BOG on International racing is rare.

Win Limits

Some bookmakers will cap the amount that can be won with the benefit of best odds guaranteed.

Others do not state any maximum bonus per race or per day.

The list below is gained from our research but can change at any time. It is right at the time of writing and will be updated regularly.

Please check with the individual operator for the most up to date information.

Bookmaker Win Limits on Best Odds Guaranteed

This list includes bookmakers that post an upper limit on the terms and conditions.

BookmakerMax Bonus with BOC per day
William Hill£25,000

The secret to turning pro

In a moment I’ll reveal the Secret of Professional Betting…

This secret is the basis of all lasting betting success and if you accept it with open arms it will form a solid foundation for your future activities as a knowledgeable bettor.

This one secret is responsible for the wealth of all successful professional bettors without exception. 

Without it, you can never hope to join the elite 2% of the betting public who consistently make money visiting the Aladdin’s Cave of the betting industry. 

With it, you can start betting small and, within a moderate period of time, you can start making an average of £500, £1,000, £2,500, £5,000 or even £10,000 per month.

Make no mistake, the Secret of Professional Betting is incredibly powerful… 

Not because it eradicates losing – nothing can – but because it helps you to accept losing as inevitable some of the time, and to not become disheartened by it.

The secret is this:


And yes, it is that simple!!

Don’t be fooled by that simplicity – if you think the simple things in life can’t be the most important, try and spend a day without saying the word ‘the’. 

The fact that this IS so simple is why it’s so important; it has so many far-reaching implications and, by giving it due care and attention, you can totally revolutionise your approach to your current betting activities and therefore their profitability.

The truth of the matter is this: in order for you to emulate, and eventually join the ranks of the professional bettor, you must begin to act like one. 

I’m sure you’ve heard the saying ‘if you pretend to be something for long enough, you will become it’ before…

Think about it; if you follow the same processes, make the same decisions, and bet exactly the same as the professionals, eventually you will become one. And that’s the key word in all of this – ‘professional’.

Imagine for a moment that you are thinking of starting your own business…

Before you actually ‘set up shop’ you would spend many hours over weeks and months, planning the venture in minute detail. 

You’d want to know the names, addresses and telephone numbers of the companies which could help your business succeed: suppliers, wholesalers, advertising agencies and the rest. 

You’d need to be secure in the knowledge that you’re adequately qualified for the business you intend to run. 

And last, but by no means least, you would need to know how much your business would cost to set up and also how long it would be before it began to show a healthy profit.

The Secret of Professional Betting implies that all the above considerations are equally relevant to professional betting. 

To succeed, you can’t view your betting as a frivolous (and often expensive) hobby. Instead, you need to treat it as a serious, and potentially lucrative business, in its own right.

With that in mind, you must make certain preparations before you begin your betting business…

You must find out which companies, organisations and publications will help you in your quest for betting success (hopefully they’ll include this one!). 

You must be secure in the knowledge that you have the necessary skills to be a successful professional or semi–professional bettor, especially when it comes to discipline. 

And finally, you must give some thought to the amount of capital you require to begin your betting business and also how long it will be before your venture begins to make the amount of money you require on a regular, consistent basis.
Professional bettors aren’t mythical beasts – they’re simply people who treat their betting activities as a legitimate business in its own right…

Because they look upon betting as being such a serious venture, they never make rash decisions based upon greed or emotion. Every bet they make is made because they believe it offers VALUE for money. 

Adhering strictly to this principle ensures that they will successfully make a profit over the medium to long term – despite having losing bets! 

This idea of value is also fundamental to your success but that’s a story for another day.